So as you’ve probably gathered, Zammerchat believes that writers and designers should be working together if they want to get their message out properly.
Often designers and writers work pretty much independently of each other when producing content and this leaves a gap.
That gap is a little black hole that story and meaning get sucked into.
Consider the graphic novel. These guys had it right years ago. They use design to structure their layout and build style and atmosphere. Their design creates essence and form and the words really define the message – the story.
But bizarrely, people working in the creative industry have only recently – and on a very small scale – begun to realise that writing and design should be knitted together. Not done separately, not even done side by side, but done together.
So why has it taken so long?
Well, they are two very different practices and many people believe one to be more important than the other.
We disagree.
Writing and design might be different practices but ultimately, both are trying to convey an idea. What good writers and designers have in common is empathy. You have to know how people will interpret your message, you have to understand what people will infer from your content and you have to make sure there are no gaps in understanding.
The form is different but the aim is the same – to communicate.
