This week twitter changed its logo.
We like the new version. It’s simpler, more streamlined and based on geometric shapes. Now the bird is less ungainly and more obviously chirruping (tweeting). It shows what a difference a few tweaks can make, the kind of fine-tuning that makes all the difference.
The artist Adam Koford has been quick to respond with his own adaptations of the new logo – you can see some of them here. This follows on from his work with the old version. You know your brand is a success when the logo is familiar enough to lend itself to artistic variations.
I joined twitter when it was more of a fledging – not quite the gigantic, global marketing force that it is now. Back then the logo wasn’t so sleek and professional, it was more friendly and lighthearted:
I had a bit of fun adapting this logo for a few friends to use as avatars on their twitter feed – I rediscovered the designs the other day while having a spring clean. Instead of letting them gather dust on my hard-drive, I thought I’d share them here. Hopefully you’ll be able to guess what kinds of birds they’re supposed to be…