Archives for category: communication

When I’m not doing Zammerchatty things I’m trying to write creative things likes scripts and stories. Recently I’ve been prone to what is known as writer’s block.

Since deciding I have writer’s block, I’ve spent a lot of time wondering why this is, looking into ‘overcoming emotional barriers’ and partaking in numerous advised activities to get me over it.

However, the writing I do for myself isn’t the only creative writing I do. All the copywriting I do is creative, even the dull things. It all needs to be created, mused over and put into the right words.

Writing at work isn’t just limited to copywriters either. Most people have to write to persuade, describe, direct and inform in their everyday lives. So what happens when you get writer’s block at work?

Well, you don’t have two weeks to explore your spiritual barriers or spend hours ploughing through writing and creative thinking activities. You need to get over it quickly. A lot of writer’s block at work tends to be procrastination I find. It stems from something overwhelming or a task we don’t know how to tackle. So in this case writer’s block can simply mean putting off difficult tasks – which we all do.

But there’s more to writer’s block. We don’t just put off the task, we come back again and again and stare at the screen in frustration. We feel helpless in the face of words. We’re not just procrastinating, we’re unable. The more stressful it becomes, the less able we are to tackle it.

So what can you do when this happens at work?

Here is how I tend to cope…

  1. Decide on a time to start writing and stick to it. This can be difficult. In the past I have ended up missing my starting time and then going ‘oh well, I’ll do it another time.’ No excuses. If you don’t start on time you still have to start late. With writing at work you usually have deadlines, use these to motivate you – it HAS to be done.
  2. I trick my brain. Here’s my thought process -  I don’t want to do this or I don’t know where to start – I’ll just write the intro, or I’ll just write down my ideas or I’ll just write down a structure outline. That not so hard, that’s all I’m doing today. Then I write the intro or whatever and hey, it’s not that bad, I’ll just do a little bit more. And then before I know it I’ve written half of it.
  3. Once you’ve tricked yourself into starting to write something, do a quick draft. The hardest part is getting started but once I’ve splurged all my info and ideas on a page and had a quick rearrange of the structure and a quick edit, I’m always surprised by how decent my quick first draft is. Once it’s all down in a semi coherent fashion, going through it slowly and methodically to get it right doesn’t seem so daunting.
  4. Reward yourself. I do this mentally, I get a deep sense of satisfaction by finishing a big piece of work. I allow myself to think I’m great for an afternoon. Some people I know reward themselves in other ways – chocolate bar, big lunch, early finish, 5 mins on YouTube. Whatever it is, make sure it works for you. Knowing you’ll get a reward at the end can be very motivational.

These are the things that work for me but there are many useful and practical tips out there. Take a look at these three (quick) blog posts to help you if you get stuck writing.

Sophie

I’m not a natural blogger.

Sharing my thoughts, opinions and information I find interesting with people worldwide, somehow puts the fear in me. The fear of expectation…

Of course no one is really expecting anything. I imagine, like me,  people are  just happy to stumble across something worth reading or looking at.

So, deciding that I was probably over thinking the whole blogging thing, I did a bit of research into what makes a good blog and what makes a good blog for me. I started off with getting a definition of blogging. This is the best one I found:

Noun: A website on which an individual or group of users record opinions, information, thoughts, news etc on a regular basis.

The first thing that stood out was the ‘regular’ bit. I’ve been going very wrong there. Also the ‘opinions’ bit – I’m very fussy about whose general opinions on life I can be bothered to sit down and read in a blog and I’m not one to assume that people want to read mine. So with that in mind I’ve decided to stick to informational and tip based blogging.

I’ve listed below some the best blogs I found about… well blogs. And blogging.

Blogs (and blog posts) about blogging:

25 Best Blogs 2012 – Techland, Time

Top 15 Most Popular Blogs | November 2012 – EBiz/MBA

Top 10 Funniest Blogs of All Time – MackTheWriter

Best Tumblr Blogs for Designers – Creative Bloq

Blogging tips:

20 top tips to get readers to your blog – Creative Boom

ProBlogger – Just all of www.problogger.net. It’s great.

10 Social Media Tips for Bloggers – Mashable

Sophie

We’ve all come across them. The ‘blue sky thinkers’, the ‘imagineers’, the ‘envelope pushers’ – the kind of people who wedge you into a corner and bombard you with maxims to show how great they are and why they’re so incredibly important.

But unless you’re a candidate on The Apprentice, it’s more likely that you’ll hate having to talk about yourself and your business. You might be able to promote your products, your services and your opinions without any trouble at all – but yourself?

Social media means we have to talk about ourselves more and more these days. Personality is important. We have to put pithy, succinct bios on our Twitter feed, Linked In profile, Facebook page and the ‘about us’ section of our website.

You might find it easiest to fall back on jargon and buzz words. If you’re pitching yourself at a very niche market, they can sometimes be useful shorthand. You’d expect an engineer to know what a slip-on flange is and a boatbuilder won’t be offended if you ask him about the length of his scantling. These words show that you know what you’re talking about, that you’re part of their industry, an insider. The downside however, is that they make anyone who isn’t familiar with the terminology feel excluded. If you have a broader client-base and you’re using your social media outlets as a shop-window, why would you want to exclude anyone?

The other extreme is the over-familiar: ‘Hey guys! We’re such great mates, why don’t we all go out for milkshakes!!!’ We’re not all in this together, we’re not part of the same gang – you’re a business and you’re trying to sell something. People may just want to use your services, not join some kind of consumer cult. Let them move on if they want to, don’t use Twitter or Facebook to stalk them.

Finding the right tone of voice to outline you and your business is crucial if you don’t want to come across as pompous or self-satisfied or desperate. The problem with writing is that it gives you too much time to think. If someone was to ask you what you do, you could probably tell them in a few words. But when you’re sitting in front of a laptop with a copy and paste function at your fingertips, the possibilities can seem endless.

It sounds like a glib cliché but the best advice is just to be yourself. Social media is everywhere so unless you’ve got a team of brand managers at your disposal it’s very hard to maintain an artificial persona. You’ll wake up in a foul mood one morning or tweet something after you’ve been on hold to the council for three quarters of an hour and you’ll get found out. That chummy, happy-family chattiness in your profile will seem fake and manipulative next to a comment about how much you despise your gardener for what he’s done to your rhododendron bush.

So be direct, be natural, write how you speak – but speak well. Otherwise you might find yourself stuck in a meeting room with a bunch of imagineers, singing from the same hymn sheet and running things up the flagpole to see who salutes.

Mark

This week, I was watching something incredibly important on YouTube and accidentally clicked on one of their ever multiplying ad links. The website it took me to was called Catch Him and Keep Him.

For those of you who quite rightly can’t be bothered to click on the link, as the name suggests it’s a website about how a woman can catch a man (run fast) and keep him (bring shackles).

The website helps women to understand the ‘secret language’ of men so that she can attract the right man and keep him in love with her forever. This insight into the male psyche is written by Christian Carter, who is… well I can’t tell you, because the ‘About Christian Carter’ section spends over 1,000 words telling you nothing about who Christian Carter is. There wasn’t much to read on this website (you have to sign up to learn what all men want) but what is on there is a marvel of relationship lingo.

The mistakes women make, the things they do to annoy men and what they are guilty of feature heavily in every intro to Christian’s articles. Women are talked about in a way that suggests they have sole responsibility for getting and maintaining any relationship and men are talked about as a difficult collective commodity. A bit like owning a dog.

Amidst the sweeping gender generalisations lies a language about relationships which is fundamentally pointless. Like most articles and advice on relationships, Christian refers to very specific strategies, tips and ways of communicating which completely fail to take into consideration the individuality and complexities of people and the relationships they have.

Personally I think any type of communication is about empathy and that includes not making generalisations and assumptions. It’s bad for romantic relationships and it’s bad for business relationships. If you don’t understand who you’re talking to, if you can’t put yourself in their shoes, then you won’t be able to communicate a thing.

So sorry Christian, I don’t want to catch anything. I already have a cold.

Some good articles on the language of marriage and relationships…

Sophie

Last year I didn’t like Twitter. I thought it was just the worst of Facebook – a stream of inane status updates, infinite and unrelenting.

How wrong I was.

After tentatively courting Twitter for the last 18 months, I’ve slowly grown to love it. So to make up for misunderstanding one of the best social platforms to ever grace the web, (and because I’m feeling goodwill to all men this December) I want to acknowledge why I love Twitter.

There are already some great blogs telling you the top ten reasons why Twitter is useful and how to get the most out of it. Jeff Bullas has some good articles on using Twitter. I want to give you the top ten of what makes Twitter universally great.

1. The birth of Twitter

Twitter was born while Jack Dorsey and his group were having a brainstorming session in a playground, eating Mexican food. Every great idea needs a good story and anything that promotes the benefits of Mexican food and arsing around on swings as a fully grown adult, is OK by me.

2. The guiding principles of Twitter

Simplicity, constraint and craftsmanship.’ These are brilliant principles to apply to anything – especially writing and design. You can see them in action in the way Twitter is designed, the way it works and the way it’s used.

3. There’s no room to waffle

Following on from the principles above, Twitter makes you think about exactly what you want to say, clearly and succinctly. (It’s good practice for writers too.)

4. Instant news and info

This one’s obvious but it’s what we use Twitter for. I’m into quite varied things and with a bit of careful following I can get general news, info from businesses, screenwriting tips and cult film updates – all at once.

5. Breaks down social barriers

On Twitter, everyone is born equal. You can get into an instant conversation with politicians, film directors, journalists, actors and… well, anyone on Twitter. It stops bureaucracy in its tracks.

6. Reclaiming the media

We decide what’s news on Twitter. People have revolutionised the way the media works by ignoring super-injunctions, reporting personal experience and giving the news in real time.

7. Philanthropy

One of my favourite things about Twitter is the positivity it breeds. It’s helpful and genuinely sociable by its very nature.

8. A useful addiction

My Twitter addiction is more productive than doing logic puzzles, playing online games or watching Masterchef: The Professionals. Even as my forefinger refreshes the page, like some demented woodpecker I know I’m engaging with something useful.

9. Control

Unlike other social networks I’m not constantly encouraged to click on ads and add old school friends. There’s no social faux pas in ‘unfollowing’ people and I choose what I see, what I say and who I say it to – the way social media should be.

10. Good feedback

If people aren’t interested, you’ll know about it because no one will reply, hashtag or retweet. There are lots of clever ways to gain followers and tips on how to engage with them, but really it all boils down to whether you’re saying something interesting. There’s no better way to find out if you’ve got it right.

So these are the reasons why I love Twitter. If you’ve got any to add, or want to tell me why you hate Twitter, post a comment.

I’ll leave you with the words of Twitter founder, Jack Dorsey: ‘One could change the world with one hundred and forty characters.’

Sophie

So as you’ve probably gathered, Zammerchat believes that writers and designers should be working together if they want to get their message out properly.

Often designers and writers work pretty much independently of each other when producing content and this leaves a gap.

That gap is a little black hole that story and meaning get sucked into.

Consider the graphic novel. These guys had it right years ago. They use design to structure their layout and build style and atmosphere. Their design creates essence and form and the words really define the message – the story.

But bizarrely, people working in the creative industry have only recently – and on a very small scale – begun to realise that writing and design should be knitted together. Not done separately, not even done side by side, but done together.

So why has it taken so long?

Well, they are two very different practices and many people believe one to be more important than the other.

We disagree.

Writing and design might be different practices but ultimately, both are trying to convey an idea. What good writers and designers have in common is empathy. You have to know how people will interpret your message, you have to understand what people will infer from your content and you have to make sure there are no gaps in understanding.

The form is different but the aim is the same – to communicate.

Sophie

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